Welcome NRA Exhibitor!
Food Fair Magazine, a Daily Media Group publication, has been exhibiting and distributing at the NRA show continuously since 2005. We are located in the South Hall, exhibit 1460.
Over the recent years as marketing operandi have changed,
Daily Media Group has changed as well, bringing together
the best of old and the very best of the new.
We will strive to elevate your business at the NRA Show
with advertising and editorial in print and on all digital platforms.
5 reasons why Omni-channel
marketing with food fair magazine is your NRA show
Capturing the attendee audience on the
ground, at hotels, restaurants and the show itself.
What is a Geofence?
Geofencing is location based advertising and digital magazine
How does it work?
When an attendee mobile device enters within the targeted
Geofence area, several different events are triggered.
These triggers are the delivery of a Food Fair magazine
digital link directly to your editorial/ad content and/or your
targeted display ad, containing messaging such as
"visit the ACMECompany at NRA Booth 123 and
let's discuss this brand new Widget!)
This targeted display messaging appears
through Google on all websites including major
news, social sites and email
servers such as Yahoo and Gmail. If someone goes online
from the hotel or show, they will be served your ad.
We will set a geofence radius around major
attendee gathering points.
These location points include:
Major hotels serving the event.
The Entirety of Downtown Chicago Business Districts -
The Loop District
The Michigan Boulevard District
Items advertised will be:
Food Fair Magazine - the digital magazine cover will appear.
Food Fair Stories: your exclusive trade show messaging. This is your Food Fair magazine content exclusively. (see example of a "story" here.
Twitter and Facebook and in conjunction
with these, we will be moving strongly
to Instagram in 2021.
We know many in the food industry
will be there more and more,
especially chefs and their followers.
How do we know if our ad and editorial is being seen in
Precise readership tracking within the digital publication is
now possible using Google Analytics.
Our digital magazine publishing platform offers dynamic
data tracking and social media publishing tools.
a. Page specific readership tracking
using Google Analytics.
Many of our marketers have requested the
ability to track reader behavior within the digital publication.
Our new digital publishing platform now allows us to
accomplish this with the power of Google Analytics
within the magazine on a page by page basis.
This page specific data includes:
#visitor count per page
#time spent on page
#reader geographic location
#date of page visit
#digital platform used by visitor. Mobile or desktop, windows or mac.
This is invaluable information to help you gauge the efficacy of how your
marketing dollar is spent and how to better adjust your messaging.
b. Article formatting for social media
distribution and mobile consumption.
Designed specifically for social media posting,
this format outperforms all other means of magazine
article sharing and consumption.
Our new magazine platform allows published articles
to be reformatted to increase magazine interaction
for viewing on small screens and also
for social media placements and easy sharing.
Why is this important?
Because the editorial is reformatted from a magazine
layout to a mobile friendly scrolling layout the reader
does not have to navigate a magazine on a mobile
device with "pinching and pulling" a screen to view.
These reformatted articles will finally allow for
magazine consumption without having to open the magazine
on a smaller screen, as well as not needing to open a webpage to read.
The option to open the 'regular" magazine is always readily available under
this usage scenario.
Newsletters covering what's new at NRA are sent to
current registered attendees of the NRA Show.
May 5: Digital edition of Food Fair Magazine's NRA Show Buyer's Guide
May 10, 14, 20: Pre-show highlights including selections from the Buyer's Guide.
May 28: Post- show recap. Your 50 word message of thanks.
Old School Print
The printed guide is gloss and 4/C throughout and printed in an easy
to carry 9" x 12" size. The book reaches attendees in 2 ways.
1. We pass out the magazine free of charge to attendees all day,
each day of the show. We use a walk away bag which can include
your flyers (see below). Were are centrally located in the
largest hall of the show, the South Hall, exhibit #1460.
2. Via USPS Mailed to registered attendees.
Mailing date is May 1, reaching buyers at their peak show planning/buying time.
The synergy of total coverage.
The synergy of the latest in digital marketing applications and a digital and print together
makes Food Fair Magazine's NRA Show Buyer's Guide
a stand out in the global digital publishing space and on the ground in
real time at the NRA Show.
Please reach out for a conversation with a member of our team.
or calling directly: 415-623-4577
Thanks for your time!
Daily Media Group, LLC
San Francisco, California
Food Fair 2019 NRA Show Buyer's Guide issue.
Application of Food Fair "Story" for
magazine to mobile/social. Click to view.